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Why We start
Picture this: A team pours time and budget into a shiny new site overhaul, migrates a complex e-commerce platform, or launches a 100-page content sprint, only to watch organic traffic nosedive a month out. The team sits in war rooms parsing spider board, confused observation logs, and agency blurbs that suggest keyword fluff while critical pipes remain rusted. Most SEO checklists resemble “Do A, B, and C,” skipping the guts: crawl budget waste, JavaScript stubbornness, and a low TTFB.
An Industry Gap We Had to Fill
After years of fixing websites so big they took whole teams to crawl, our founders spotted a big hole in the market. Tons of shiny tools could show you what was wrong, and agencies could truck in endless reports about it. But nobody was stepping in to untangle messy site structures and hand dev teams a no-nonsense roadmap they could actually build. Data was everywhere, yet companies couldn’t find the pros who could trace a deep technical tweak back to a bottom-line boost. We stood by and watched great marketing slogans stall because nobody could navigate the hidden doors of a site and jackpot listings for new products slip through the cracks. Success was shouting for a new playbook, one built on laser-focus, real teamwork, and results, not just reports.
Our Mission
So we built Technicalseoservice to be the fix. We don’t just show up as another name on a contract; we strap on the compass and walk beside our clients on the journey of digital growth. We live by three promises that keep us laser-focused on the end goal.
To Be True Specialists Digital marketing covers a lot of territory, but everything rests on one solid website. We zero in on the tricky, behind-the-scenes work of search-engine optimizations. We never pitch paid ads, social posts, or PR. This narrow lens means we get really, really good at one game. When we give a tip, it’s up-to-the-minute, hard-earned, and never cookie-cutter.
To Act as Strategic Partners We pull up a chair in your war room. An awesome technical tip sits useless unless your crew can pull it off. That’s why we huddle with your developers in their usual tools—Jira, you name it— and we break marketing and executive teams into simple, clean priorities. We chop down silos and make technical SEO something the whole company rallies behind.
To Drive Measurable Business Growth We see technical SEO as a horsepower upgrade. Every report we run, every fix we craft, drills down to how much it adds or saves on your bottom line. Concepts like crawl budget, schema, and site speed get few fluff terms— we talk organic visitors, conversion bumps, quality leads, and bigger pie slices. Our client reviews reflect this commitment to tangible results.
Meet Our Team
In a world flooded with click-a-button tools, we choose a different path: blending human insight with the most powerful tech. Automated reports can’t spot the subtle data shift that flags a pending algorithm twist, or dream up the exact custom roadmap a site needs. Our leadership proves this every day. Decades of experience are distilled into every recommendation, every pivot, every victory we share.
When you come onboard, you work side-by-side with the very people re-drawing the map of search. Meet the experts on our team and see a full list of our contributing authors.
Dr. Alistair Finch: Founder & Head Strategist
With 15 years’ battle-hardened expertise, Alistair Finch is a go-to voice in enterprise technical SEO. He kicked off his career inside a huge agency, quickly spotting the weaknesses of cookie-cutter tactics. The insight pushed him to a key position at a top 500 e-commerce giant, where he safeguarded and expanded organic traffic across two massive platform upgrades. That hands-on mix of agency speed and corporate scale is part of what sets him apart. Founding Technicalseoservice, he crafted the dedicated, strategy-rich, and business-savvy guidance he once hunted for himself. Dr. Finch tackles the toughest tech-side SEO puzzles, managing huge site moves, tuning advanced Core Web Vitals on brand-new sites, and navigating tricky global strategies that use hreflang and content delivery networks.
Community Work and Recognition:
Regularly presents hands-on research at major conferences like MozCon, BrightonSEO, and SMX Advanced, focusing on rendering SEO and the influence of AI on search.
Published a deep dive on Interaction to Next Paint (INP) in both Search Engine Journal and Search Engine Land. You can find more insights like this on our blog.Launched the free “Crawl-IQ” Chrome extension that now helps over 5,000 SEO pros worldwide analyze server logs in minutes.
Elena Vostok: Head of Technical SEO
Elena Vostok isn’t just part of the team—she designs the roadmap that leads to our clients’ brightest wins. With ten years of transforming tangled backend code into fast, crawl-happy masterpieces, she dances through digits the way most of us flip through a recipe. Sparked by a foundation in web development, Elena combines deep technical SEO smarts with the flavors of real-world code. When she walks into a project, the team gains a bridge: she talks strategy to marketers and whispers optimizations to developers, making sure that every brilliant idea turns into laser-perfect code with no details lost in the gap. Speaking both dialects fluently, she ensures that the road from brainstorm to browser is the smoothest route possible. Any project Elena touches feels the benefit of her curiosity. Specializing in advanced schema markup that turns ordinary snippets into eye-popping rich results and orchestrating massive site-speed upgrades, she leads our in-house labs. Every time Google rolls a new algorithm, she runs real tests, feeding the findings straight into client roadmaps so that everyone stays a step ahead of the competition.
Key Accomplishments
Drove the technical SEO overhaul for a Fortune 500 media giant, boosting their Largest Contentful Paint (LCP) score by 70%. This silky speed reduction triggered a 15% surge in organic traffic and trimmed the site’s bounce rate, proving speed isn’t just nice—it’s conversion rocket fuel
Built a smart schema plan for a B2B software firm so well that more than 80% of their priority keywords now show rich snippets. This made more than a quarter more people click on their search results on average.
Pulled off the biggest site merger I’ve seen: three different sites were rolled smoothly into one for a private equity client. Thanks to smart redirects and other lifts, we kept over 95% of old authority and laid down a fast-launch track for future site growth.
Industry Contributions & Authority Signals:
Co-wrote “The Definitive Guide to Structured Data,” the free e-book that over 20,000 SEOs and developers keep on their desks, tablets, and phones. Get more expert guides by subscribing to our newsletter.My research on mobile-first indexing and responsive design powers the shoulders of case studies that Google shares with its partners and the rest of the web.I lead quarterly workshops for client dev teams. These hands-on sessions let software engineers and product managers live and breathe SEO, turning best practice into standard practice, not afterthought.
Our Method
No leftover mysteries. Our technical SEO service is laid out step-by-step, and the growth it brings lasts longer than short-lived cycles of algorithm panic. Sessions are business-driven so the IT road map becomes a growing sales curve and not a set of chores. We diagnose the opportunities, translate them into engineering blocks, and partner with your teams to roll them into daily coding, testing, and release. This three-step frame keeps the plan and the results rock-solid and keeps the business facts we care most about squarely at the helm.
1. Data-Driven Diagnosis Before we fix anything, we dig deep, avoiding quick, half-answers from a basic tool. Solid fixes come from truly understanding the problem. A basic audit may say page speed is slow, but we trace the slowness all the way back. Our approach tracks down every piece, so we tackle the right problem right away. Grabbing the full view needs numbers from different angles: Server Log Analysis, Google Search Console, Bing Webmaster Tools, Advanced Crawling Software, and Page Speed Analytics.
2. Business-First Focus Telling you to fix code without saying how it affects dollars is just background static. That’s why we turn every tech fix into business gold. Every tip finishes with a clear “here’s why” that ties the change to traffic, sales, or profit. We don’t just point out problems—we spotlight opportunities. For example, we say: “Plug in Product schema with ratings and pricing, and we project 15-20% more clicks on your main product pages. That traffic boost and your existing sales numbers point to an extra $50,000 in revenue each month.”
3. Seamless Collaboration Miscommunication is the sneaky monster that delays progress the most in agency work, so we built our model to tame that beast. We slip into your workflow without asking you to jiggle your operations. Think of our crew as the extension of your crew—dedicated, forward-moving, and all-in with developer-ready deliverables, multi-level reporting, and proactive communication.
Our Commitment
When your goal is lasting growth, the bedrock is solid technical SEO. It is the silent daily gear that builds authority, refines every click’s journey, and drives dependable performance. Every guide, every audit, every fix is threaded to the E-E-A-T blueprint Google uses to spot authentic, people-first, helpful content. This is more than talk; it is a tangible promise delivered by our people, processes, and results.
| E-E-A-T Principle | How We Demonstrate It in Every Audit |
| Experience | Decades, not hours, tinkering is what we pool. We have settled lava bursts of data for enterprise brands and fought crawling giants to organic victory. We trade gimmicks for what the heat of the keyboard proved to us. |
| Expertise | We watch JavaScript pirouette, map migrations of a million URLs without the fall, push Core Web Vitals to green on the tough scale, and negotiate hosting continents without latitude unfairness. Every team member has a stack of badges and scars. |
| Authoritativeness | Our research, white papers, and stage presentations are cited across the industry. Recognition by our peers is the loudest nod we get, and it beholds on our sleeves. |
| Trustworthiness | We pull back the curtain on everything we do. We speak plainly, promises are realistic, and our data is locked up tight. Our commitment to transparency is reflected in our clear Privacy Policy and Terms & Conditions. |
Ready to put the permanent blueprints in place for your digital growth?