Our Team

Say hello to our fantastic crew!

We have one basic rule: bring in awesome people and then make sure they have everything they need to shine.

A decade-pl(US)beating the drum for enterprise SEO in ecommerce and SaaS, and the guy who wrote the migration rulebook for everyone else to borrow. Keynotes and playbooks in the bag, his cred comes from Google Analytics 4, Semrush, Moz, and HubSpot badges he wears like medals.

James Whitaker
Chief Executive Officer (UK)

Systems geek by trade, she stitching together fine-tooth QA, SLAs you can count on, and results you can see. She’s got the Kanban stars to show for it: PSM I, PRINCE2, ITIL, and a HubSpot playbook she swears by.

Olivia Carter
Chief Operating Officer (US)

The one who whispers to render engines, CDNs, and edge SEO antics while flying a Next.js and Node flag. If it’s the cloud you need, he’s the AWS and Google guy, and he can even tell you where that Adobe Analytics data should sit.

Daniel Brooks
Chief Technology Officer (US)

The number whisperer linking tech wins to the profit sheet. She builds a galaxy of pricing, forecasting, and ROI lenses no one else understands—yet. She’s part-ACCA, part-GA4 analyst, Microsoft Excel overlord, and a Looker Studio sensei.

Emma Hughes
Chief Financial Officer (UK)

The creative mind who ties demand to authority. E-E-A-T frameworks are his GPS. His trackers are Google Search and Measurement Ads, HubSpot SEO badges, and Semrush badges that stack like trading cards.

Michael Reed
Chief Marketing Officer (US)

Drafts massive audits manages crawl-budget plans, and builds pixel-perfect canonical setups for complicated sites. Notable badges: GA4, Semrush Technical SEO, BrightEdge Pro, Blue Array SEO Manager.

Matthew Clarke
Head of Technical SEO (UK)

Crafts step-by-step measurement guides and code pipelines that fuse GA4, BigQuery, and Looker with SEO results. Notable badges: GA4, Looker Data Analyst, dbt Basics, SQL (Microsoft).

Sophia Bennett
Head of Analytics & Data (US)

Executes zero-loss migration checklists for branding overhauls and platform swaps, double-checking every redirect. Notable badges: PMP®, ITIL® 4, GA4, Semrush Site Audit.

Thomas Wright
Head of Website Migrations (UK)

Speeds up front-end performance, boosting LCP/CLS/INP with hands-on, code-only improvements. Notable badges: Web Performance (W3C/edX), GA4, Lighthouse Practitioner, WebPageTest Certified.

Luke Anderson
Core Web Vitals Lead (US)

Specializes in site maps that grow with traffic, pagination that helps bots, and filters that save crawl power and keep orphaned pages in check. Certification list: GA4, Moz Audits, Semrush SEO Tech, HubSpot Content.

Kate Miller
IA Team Lead (USA)
Extracts answers from server logs to map smarter crawl paths and build dashboards that catch surprises. Certification list: GA4, Python for Data, Looker, Azure Basics.
Lucas Roberts
Log Analyst Lead (USA)

Writes entity-first schema, checks JSON-LD for errors, and sets up checks for rich snippets. Certification list: GA4, Schema.org Practitioner (from courses), Semrush Advanced Markup, HubSpot SEO.

Charlotte Morgan
Schema & Data Markup Lead (UK)

Creates dependable pipelines and scheduled jobs for crawl, CWV, and coverage data. Certification list: AWS Cloud Basics, Google Cloud Data Engineer (prep), dbt Foundations, GA4.

Jack Turner
SEO Data Pipeline Engineer (UK)

Leads regression checks, release sign-offs, and CWV trends using real-user data. Certification list: ISTQB Basics, GA4, WebPageTest Pro, Looker Studio Basic.

Nina Thompson
QA & Performance Engineer (USA)

Makes sure SEO tweaks meet TLS, CSP, and privacy rules. Certification list: CISSP, ISO/IEC 27001 Lead, ITIL 4, GA4.

Oliver Grant
Security & Compliance Officer (UK)

She steers thorough audits and cleans up indexation messes for big marketplaces and publishers making sure their pages get the respect they deserve. She’s got badges for GA4, Semrush Technical SEO, Moz Technical SEO, and BrightEdge Pro.

Grace Mitchell
Senior Technical SEO Consultant (US)
Robert dives into CMS quirks, tackles rendering inconsistencies, and engineers internal linking systems that scale like a boss. His toolkit includes GA4, Blue Array SEO Manager, HubSpot SEO, and Semrush Site Audit.
Robert Lewis
Senior Technical SEO Consultant (US)

Aisha untangles crawl traps, parameter pandemonium, and canonical headaches in jam-packed site architectures. She’s stacked certifications in GA4, Semrush Technical SEO, HubSpot Content Marketing, and Looker Studio.

Aisha Khan
Senior Technical SEO Consultant (UK)

Victor is the go-to for performance budgets and JavaScript tweaks, making sure every page speed gain ties to a solid metric. His guides include GA4, Meta/Coursera React, Lighthouse Practitioner, and Moz SEO Essentials.

Victor Hall
Senior Technical SEO Consultant (US)

Hannah builds rock-solid author pages, tight citations, and brand signals that the search engines can shake hands with. Her certificates are HubSpot SEO, Semrush Content Marketing, GA4, and Crisis Communications.

Hannah Price
Digital PR & E-E-A-T Strategist (UK)

Jacob engineers outreach that’s straight talk, no spam, with partner campaigns that net the big-name mentions that everyone notices. His badges are HubSpot Inbound, Semrush Link Building, GA4, and Microsoft Advertising Certified Professional.

Jacob Torres
Outreach & Partnerships Lead (US)

Chloe keeps everyone on the same page and makes sure our programs deliver bang-for-the-buck. If you need to track success across several tracks, she’s your go-to. Certified in GA4, PSM I, and Gainsight Customer Success, pl(US)she knows HubSpot CMS inside and out.

Chloe Williams
Client Success Director

Peter runs the show on resources, risk logs, and meeting deadlines. He keeps everyone in the loop with smart KPIs and scheduled updates. He boasts a PMP, PRINCE2, ITIL 4, and GA4 under his belt.

Peter Scott
PMO Lead

Zoe runs hands-on workshops for developers, content creators, and execs alike, complete with practical playbooks. She’s a GA4 certified trainer, HubSpot trainer, Semrush Academy instructor, and a Microsoft Excel Expert.

Zoe Carter
Training & Enablement Lead

Sofia sets up dashboards and runs audits, digging into Core Web Vitals and coverage insights. She holds GA4, Semrush Technical SEO, Looker Studio, and basic SQL certs to back her up.

Sofia Rangel
Technical SEO Analyst

Mahdi hones in on sitemaps, robots, canonicals, hreflang, and pagination, ensuring every URL plays nicely. He’s certified in GA4, Moz SEO Essentials, HubSpot SEO, and Semrush Site Audit.

Mahdi Karimi
Technical SEO Consultant
Lina connects entity coverage with content strategy, guiding internal linking and technical audits. She’s certified in GA4, HubSpot Content Marketing, Semrush Content Marketing, and Looker Studio.
Lina Georgiou
Content Architecture Consultant
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